All behavior can be justified

Which is scary to think about, but worth understanding. The temptation to do things against our self-interest is easy in a moment of weakness. Which is why we can continue to consume junk food media, even though we know it isn’t good for our mental health. The same can be said about saving for retirement. The list of examples is endless. But why do we do it? Because in the end, when willpower fails, we tell an underlying story that says, “Just this one time.” Of course, one time throughout many times adds up. It is difficult to imagine what tomorrow looks like without certainty. It is, however, more challenging to see what is happening in the moment. Ultimately, one piece of candy doesn’t add up to much. Making the moment much more tantalizing to bargain with.