Be the real deal

There’s no need to chase around every BBD (bigger better deal). Quick rich schemes don’t work. If there was a faster way to get from point A to point B, someone would have figured it out by now. Everyone is already using the short cut.

It’s exhausting running down every customer or reader that walks by. Shouting from the rooftops doesn’t work either.

But, somehow, we think that if only we had a bigger platform or more VC money that we will reach more people and make a bigger impact. So we end up spending our time on the wrong things: creating noise, spamming, gathering more Twitter followers, spending too much time on the logo, preparing for the big launch. And we end up ignoring the important work. The hard work. The work that matters.

Which leads to broken promises, un-remarkable work, and a failure to ship.

Being the real deal comes down to tackling one project at a time. Pushing through the Dip. Going a little further to the edges. Surviving today, so that we can do it all over again tomorrow.

We need your generosity, imagination, and leadership. We need risk takers. There is never going to be a shortage for people to care enough and be bold enough to make something better. So design things worth designing. Make big promises and keep them. Make better art.