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Make things better by making better things.
Books have been going out of style for a while now.
I still buy books (often used) because I like the feeling I get from holding one. I like highlighting them and going back to the source later down the road. I like that I have “rescued” a book from someone else’s shelf or warehouse. I like seeing them on the shelf and being reminded about something. They are cherished in my house and are some of my most prized possessions.
Most importantly, when I read a book I am now fully immersed in one subject. When you spend 20 or 50 hours on idea, you begin to think deeper about it.
That’s the problem with audio books. On one hand, you can have someone dictating while doing the dishes or on your commute. Taking dead time and now making it productive. There is an important place for this.
On average, people read no more than one book per year after formal education. That is really depressing when you consider how many hours per day we spend on our smartphones.
Audio smashes these barriers. While I don’t think audio will ever completely replace how we learn, audio books and regular books can work together to create a massive shift in our decision making.
Read one book and you can become informed. Read 10 and you are an expert. Read 100 and you are now a world expert.
100 books is the barrier to becoming someone we will seek to learn from.
Written language is one of the most important human inventions of all time. Creating a bank of knowledge has changed us more than anyone of us can recognize.