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Make things better by making better things.
It’s tempting to treat the new model of work as an autocomplete multiplier. But they're wrong. They're actually just compressing the old model: More output, faster. Same job, more of it.
That's a faster horse in the most literal sense. But a real reimagining of work is on the opposite end of the spectrum: using AI to do things we couldn't do before, especially things that aren't about volume or speed. The question isn't "How do I produce 10x more of what I already produce?" It's, "What becomes possible that wasn't possible before?"
Today, the pitch is 10x, and soon we'll see spam emails saying, "I can 100x!" What then? 1,000x? How about 1,000,000x? At some point, more of the same stops being meaningful. Production becomes effectively free. We've already seen it with the internet and smartphones. (What can be faster than instant?) The entire game of competing on output ends. So we need to reexamine how work is done before we get there.
The thing I would bet on is that the reimagining might actually look slower and more deliberate, not faster. If AI can handle the bulk production work, maybe the human move isn't to ride that wave and ship more of the same junk. Maybe it's to do less, but better.
If you are waiting for the shift, you will find the ground has already moved.