Don’t treat the internet like an arcade game

By 1982, four years after Space Invaders launched, it had grossed over two billion dollars. Equivalent to seven and half billion dollars today.

Here’s the thing, arcade games are designed to repeatedly feed quarters into the machine until your stack runs out. (Think of the urgency the countdown creates when you’re out of credits.)

Once you’re out of pocket change, it’s game over.

This is completely different from how the internet operates.

The thing that makes the internet so great and to have the means of production right at your fingertips is…

If you mess up, you can try again.

The cost? Almost nothing.

The work you do doesn’t need to be perfect before you ship it anymore.

Ship it and then continue to make it better.

Your first shot isn’t your only shot. There’s no cost for another turn.