Make things better by making better things.
A sailor once poured wine into the sea before he set off. Not as a story, but as extra insurance. Poseidon was not a character to him—he was the weather, the waves, the difference between returning home and vanishing. That’s what a myth is when it’s alive: not a tale about gods and heroes, but the way the world works, the thing you trust when you step into risk.
We like to think we’ve grown out of that. We point back at the Greeks and their pantheon as if we’re looking at old children’s books. But listen to how we talk about the market, about innovation, about the people who seem to bend the world around them. The tall tales of capitalism, the founders and financiers, the promises these systems make. We don’t call them myths. We call them reality.
We lionize these people. We even worship them. Not with altars and incense, but with attention, deference, a quiet sense that they see something we don’t and live closer to the truth. The American dream, perpetual growth, progress as destiny—these are not so different from the stories about gods and saints we’ve safely shelved. The difference is only that we still live inside them.
Society has always been built on stories like this. The danger isn’t that we have myths; it’s that we forget they’re made. Once a story hardens into “that’s just how the world is,” it stops being something we can choose and starts being something that runs us.