← all posts
Make things better by making better things.
The most important part of the newsletter is the letter, not the news.
Everyone already has a distribution channel. Starting one isn’t special.
So what is it for?
A newsletter is not a broadcast; it’s a note to a person. When you treat it like a megaphone, you optimize for reach and lose the reason to write at all. When you treat it like a letter, you write to someone who is already in the room.
It isn’t a way to show your work to everyone. It’s a practice of writing to someone, and most people never make that shift.