Professionals set deadlines

Today, this blog post was due.

Tomorrow, there’s another one that needs to be published.

Professionals set deadlines not because it is convenient. No, it’s because we don’t want to end up as someone else.

An amateur.

Or as Zig Ziglar liked to say, “A wondering generality instead of a meaningful specific.”

Professionals understand that projects are never perfect.

So, they set goals to make it good enough (as close to perfect as possible) until money runs dry or time runs out.

Deadlines creates urgency to ship. That tension gets the Professional off the bench and into the game.