Profit is not a dirty word

We want to make the world a better place.

But we confuse this idea that in order to make the world a better place, you can’t make a profit.

This is really dangerous.

There is no sustainability without profitability.

The health of a company can be measured by its profits. But if you are playing a finite game (a game to win and end) then all you are measuring is profits. Getting the highest score (measuring digital numbers and bits) is a race to the bottom. It’s not a game you want to play or win. However, it you are playing the infinite game then the goal is to keep playing. To keep seeking the change you are seeking. That means enough profit, enough sustainability to keep playing.

Companies that matter know which game they are playing.