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Make things better by making better things.
The one you are willing to drive to.
The physical boundaries make it unlikely to try every single Indian restaurant in Utah. So, we try something and if it’s our favorite, it gets our endorsement.
It turns out that we do this all the time. Even with automobiles, our world is much smaller than we realize. “Best” just means the distance we are willing to go. In the space that we operate in, we are so limited in what we experience.