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Make things better by making better things.
Is to create an emergency.
Yelling there is a fire when there isn’t can get you in trouble. For good reason.
Yet, it doesn’t stop us from posting or sharing the metaphorical fire.
Urgent matters that need to be addressed are not the same as emergencies. Too often, we conflate the two, whether to fulfill some kind of need we have or to gather the attention we think this deserves.
In a vacuum, it could work. But in the digital world, where noise is loud, you won’t get the attention you seek.
Creating the next emergency is a sign of uneasiness.