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Make things better by making better things.
Seth Godin coined the term the Massie Effect, which is the belief that people who care about good causes are the only ones who do.
81% of Utahns are worried about the Great Salt Lake. Four out of five.
So why does caring about it feel so lonely at times? Because almost no one says it out loud—it barely shows up in local races, and no candidate runs on it. The concern is everywhere and audible nowhere. Each of us carries it alone, certain we're the only one.
If I'm the only one who cares, then why even bother?
And that's where the work to create real change goes to die. Until one day we are in a crisis.
The first step is recognition: find the others who care too. And over time, you find another, and then another, until one day the dull sound becomes a roar.
I've made some major updates to Save the Commons. Share it with one person—or ten.