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Make things better by making better things.
COVID-19 vaccines have been a marketing problem.
12 people are responsible for disinformation of vaccines. Just seeing a couple posts about vaccine misinformation can cause an 8% increase in vaccine hesitancy.
Even with 7 billion vaccines administered, people are still hesitating. Data is not enough to change our minds. They amplify a story we are telling ourselves.
Even though data isn’t enough, we still need to understand it to craft the right kind of story.
Recent posts on COVID data:
Our world on data
Nassim Taleb
A learning a day
I agree with Rohan Rajiv that in 2022 with vaccines becoming available to most and the development of the anti-viral pill we will return to a new normal.