The world doesn’t know you’re working behind the scenes

Because the world doesn’t know you exist.

And it won’t ever know who you are until you ship your work. Until you stand up. Stand out. Make a difference.

I have a friend that spent the last decade working on his dream to put a funny comic in the world. He’s all in. It has to work because he has nothing else.

This is a mistake.

Because what if that comic doesn’t resonate with the people he seeks to change. Then what?

Instead of working on one project, a far better approach is to spend the next decade on a bunch of projects that might not work.

Ship your work often. Start small. Find one person that is deeply moved by the work you do. Then do it again. And then the next time? A little bigger, a little better.

Don’t find customers for your products. Find products for your customers.