“These go to 11”

The tools controlling the means of productions are given to anyone with an internet connection.

You now have a microphone to say something, a platform to build anything.

Here are three rules (of many) to remember…

1) “These go to 11.” Actually, they don’t. Screaming louder than anyone else will fall on deaf ears to the masses. And even if it gets through it’s not the kind of attention you want. Attention doesn’t mean we trust you either. Trust is earned with one quality interaction at a time. Little by little.

2) Online you can link, source, curate, edit the perfect comeback. But when is the last time a tweet changed our minds?

3) Once the curtain has been lifted, you can’t maintain the facade as the great and powerful Oz.

Act accordingly.