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Make things better by making better things.
It is difficult to start a blog without reading Seth Godin, Randall Munroe or Hugh MacLeod.
Impractical to start a podcast without listening to Krista Tippet, Dan Carlin or Roman Mars.
Impossible to paint without observing the work of Abbey Ryan or Shepard Fairey.
You have to understand your genre.
Genre helps the recipient identify what type of work they are observing. Genre gives us rules and structure.
By understanding the rules, you can learn which ones to break.