We quit when…

We quit when we are tired.

We quit when we are not in the mood.

We quit when we are out of money.

We quit when it’s convenient.

We quit when there is no end in sight.

We quit when enthusiasm is down.

We quit when we’ve had enough.

We quit when no one expects us to finish.

We quit when the project is too massive to finish.

We quit when we run out of time.

We quit when we run out of motivation.

We quit when we run out of reassurance.

We quit when it gets difficult.

There are infinite amount of wrong reasons to quit but only two times when it’s appropriate:

Quit before you start or when it is finished.

Decide from the get-go if this something you are willing to lean in and commit to. If not, don’t start it at all.

It’s that simple.

Note: Something that didn’t work isn’t the same as quitting.