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Make things better by making better things.
The problem with wilderness therapy isn’t the lack of qualitative data to prove the effectiveness of the field.
The problem is that it costs on average $30,000 to $60,000 to go through a program.
Outside the 1%, no one can afford that.
Instead of focusing and trying to hush the loon noises and validate the field, maybe we should hyper-focus on creating better access for an incredible experience.
The by-product: Qualitative data follows the quantitative.