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Make things better by making better things.
The most difficult jump for anyone to make is going from zero to one.
Getting customers to buy something. (To go from completely free to a penny.)
Going from no subscribers to one subscriber for your blog or YouTube channel or email list.
Getting married for the first time, having your first kid, buying your first house.
Finishing your first marathon.
The hardest fraudulent account for Wells Fargo to create was the first one. The second account became easier to justify.
The first kiss.
From never have performed surgery to doing your first one.
Scoring one point in the NBA.
It’s hard for anyone to do anything for the first time.
Paradoxically, enrollment is easier now more than ever.